Turning Klaviyo into a lean, honest, high-impact revenue engine

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Client

Sjöstrand Coffee

Business model

High ticket Coffee Machines & Coffee capsule subscriptions

Industry

Premium coffee & espresso machines

Tech Stack

Shopify, Klaviyo, Recharge

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Background

Sjöstrand Coffee came to Hook Digital in the midst of their increased efforts in E-commerce and the start of increasing coffee subscription revenue.

They weren’t starting from zero, but their Klaviyo setup was in it’s infancy.

They were:

• Paying for tens of thousands of profiles they couldn’t actually reach
• Sending newsletters to a fraction of their real audience
• Attributing flow revenue to faulty logic (discounts firing at the wrong time and the wrong steps of the customer journey)
• Missing key lifecycle moments around subscriptions, replenishment, and loyalty

In short: the system worked.

But not honestly, efficiently, or to its full potential.

Results at a glance

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–22%

Klaviyo cost by removing “cold” emails

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+47%

newsletter reach with higher engagement

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+36.5%

lift in open rate (41% → 56%)

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+79%

more unique opens per campaign

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+95%

YoY increase in flow revenue

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+144%

popup submit rate (1.8% → 4.4%)

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Our Approach

Before scaling anything, we focused on clarity.

At Hook Digital, we believe email should:

• Only cost you money when it can make you money